Coachella 2018 started up this weekend, and Jeremy Scott decided to turn the popular fest into a newsworthy fashion extravaganza. The designer announced at his music festival celebration that Moschino will be the next designer brand to collaborate on a shoppable collection for fast fashion retailer H&M: Moschino x H&M.
“I am so excited about Moschino [tv] H&M,” Jeremy Scott shared. “My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
The entire collaboration range is reported to include womenswear, menswear, and additional surprised, with a mix of casual and dress pieces ranging in price from about $25 to $300.
The Moschino x H&M collection won’t be available to shop until November 8, 2018 – but that doesn’t mean we are not already bubbling over with excitement about it. Especially since Jeremy Scott’s favorite celebs and models – like Gigi Hadid, Cardi B, Emily Ratajkowski, and more – helped him preview the designs by rocking some early samples during Coachella festivities.
#Repost @voguerunway ・・・ @moschino, the Italian label headed by @itsjeremyscott, is the Swedish mega-brand @hm’s newest collaboration partner. “This collaboration makes me feel like I’m able to give something again,” said Scott. “Lots of young people love my clothes . . . and we make phone cases and little things like that, but in order to have a lewk, I love that this is now something that will be affordable.” Tap the link in our bio for more on what to expect from this collaboration. Photographed by @ronyalwin @gigihadid #moschino #jeremyscott #hmoschino
The designer has only shared a few details about the garment range itself, so you’ll have to be patient for more roll-outs.
“There’s a silver sequined parka dress,” he teased to Vogue. “Denim pieces are all twisted into something else. Puffers and jackets are reconfigured into cropped things or double-long things. There’s a sportswear-with-evening kind of feeling, like a hockey jersey with a train.”
“What I can promise is that, of course, there will be fun and color and cartoons,” the designer added. “A little like a greatest hits collection, but I promise it will still be new, still feel fresh.”
We’re certain this collection is going to deliver on every front!— Kristine Hope Kowalski