The House of Dior has officially unveiled the latest fragrance in its collection: Joy de Dior. To introduce the new scent, the designer label tapped esteemed actress and brand muse Jennifer Lawrence to star in a luxurious and sparkling water-themed campaign. Soft, light, and focused on radiating happiness, this fragrance dazzles.
The brand explained on its website that Joy de Dior was “conceived to offer a sense of immediate olfactory happiness,” by French perfumer François Demachy. “A hymn to happiness, the House’s new fragrance, named Joy de Dior, was conceived as a reflection of pure joy.”
This fragrance was created to fulfill designer Christian Dior‘s own famous wish to make women “not only more beautiful, but happier too.” As the brand explains, this joyous blend was created with “zested bergamot and mandarin [which] explode in unison with flowers. Grasse Rose, in both Essence and Absolute form, as well as heady jasmine, blend with these delectable fruits in a vibrant smile. Warm and creamy sandalwood embraces us in softness. An intimate signature, the clear and powdery whisper of musks creates a tender and sensual skin-on-skin effect.”
Dior Mag explained that only a powerful actress like Jennifer Lawrence could bring the campaign vision to life.
“Spontaneous, radiant, happy, emotional and moving, this extraordinary and extraordinarily beautiful actress lends this unique scent the contours of her sensual and natural femininity,” the publication explained about her essence. “Her piercing blue gaze, which merges with the azure water of a swimming pool bathed in light, is addressed directly to the camera lens of Francis Lawrence who directed the Joy de Dior campaign video. Time seems suspended here. Sensual and captivating, the Dior muse invites us to share in a moment of intense serenity. For this, after all, is also a facet of the feeling of happiness explored and expressed by Joy de Dior, one bridging exaltation and fulfillment.”
You will be able to shop this captivating scent in 30, 50, and 90ml sizes – plus an accompanying scented body lotion – starting at the end of August.