Actress Jennifer Lawrence is back with another stunning new campaign for Dior, and this one is her most retro-inspired photo series yet. Photographer Brigitte Lacombe debuted our first look at the Jennifer Lawrence Dior Pre-Fall 2018 campaign, which features the 27-year-old Academy Award winner wearing creations from the upcoming Maria Grazia Chuiri collection.
Menswear influences and vintage-inspired elements are everywhere in this stunning campaign, which features J-Law rocking an oversized blazer-style coat and coordinating trousers in one look, and a fun star print blouse and dainty necklaces in another.
This campaign also puts the spotlight on the star carrying the latest Christian Dior embroidered tote bag, which has gained a steady popularity among the design house’s all-star clients.
The Jennifer Lawrence Dior connection runs deep: the Hollywood megastar has been a brand ambassador and Dior muse since 2012, and has worn the label’s creations for big moments in her life, beauty campaigns, and career. In a new article for DiorMag, the brand gushed about this longtime partnership.
“She chose a Dior creation to receive her first Oscar. Awarded Best Actress for her role in Silver Linings Playbook, Jennifer Lawrence ascended to the stage in a white strapless dress from the spring-summer 2013 haute couture collection. Ever since, the House has been with her at the important and decisive moments of her career,” the article shares. “This complicity is evident in the campaigns. Whether spirited in front of Brigitte Lacombe’s camera, dressed in the spring-summer 2018 ready-to-wear collection for Dior Magazine, or feminine and irresistible in the film for Dior Addict Lacquer Stick lipstick in 2017, she imbues each role with an honesty and relevance that captures the House’s spirit of elegance.”
We can’t wait to see more from this newly-budding Dior Pre-Fall 2018 campaign and collection!
More from the designer.
More brands’ Pre-Fall 2018 fashion campaigns.
All images via Dior, Brigitte Lacombe