Jason Wu has done it all. He started a freelance doll clothing business at sixteen, designed costumes for RuPaul before Drag Race was a thing, and eventually took over as Art Director at German powerhouse Hugo Boss. More recently, he was the mind behind Michelle Obama’s incredible wardrobe as First Lady. Yet, despite his impressive achievements in the world of luxury womenswear, Wu is still out there looking for new frontiers. That’s probably what led him to venture into the fragrance industry this year with his first eponymous perfume. Released earlier this month, Jason Wu gives off a delightful floral scent infused with aromatic references to its designer’s tropical Taiwanese homeland. Here’s all you need to know and more about this new fragrance and why you need it in your collection this fall.
IT’S AN ANNIVERSARY PRESENT
2017 marks Jason Wu’s 10th year as a fashion designer. Such a landmark seemed to open the door for something new, a different representation of his signature style. Now you can smell like a Jason Wu woman as well as dress like one.
WU IS NO STRANGER TO FRAGRANCE
This year’s bottle of flowery Jason Wu perfume is the designer’s first exclusive perfume, but he’s crafted scented products before. They were just for other people. Who can forget Jason Wu x Caudalie or Wu x Lancôme back in 2013? Clearly, this is a debut fragrance you can trust.
THE BOTTLE MATTERS
When you’re crafting a fragrance for the luxury market, every detail counts. That includes the color of your scent and the bottle where it will be stored. For Jason Wu, architect Andre Mellone created a circular gold cap and thick glass base to showcase the nude-blush perfume. With packaging like this, you’re guaranteed a sexy edition to your perfume shelf along with those alluring floral notes.
DON’T FORGET FRANK VOELKL
To help him recapture the scent of his homeland, Wu enlisted the skills of expert perfumer Frank Voelkl. Together, they assembled a bouquet of scents including peonies and lilies of the valley designed to evoke the evening smells of a Taiwanese summer. The key note in this floral blend is a rare Jasmine sambac known as Arabian Jasmine. Handpicked in India during the spring, it lends an exotic aura to the nostalgic fragrance.
IT DEVELOPS THROUGHOUT THE DAY
Jason Wu’s new perfume is active. The top layer of florals you smell while applying it before work will grow into woodier, fruity flavors throughout the day. This evolution from summer foliage to autumnal forestry makes the scent a perfect finishing touch for your transitional wardrobe.
LILY ALDRIDGE LOVES IT
As poster girl for his new fragrance, Jason Wu picked the picturesque Lily Aldridge. A Sports Illustrated Swimsuit Issue model and veteran Victoria’s Secret Angel, her sensual ladylike figure accentuates the scent’s coy Parisian character. Her peachy skin also matches the shade of Wu’s flesh-toned product. Photographed against a dusty-rose backdrop, this campaign makes it clear nude shades are still fashionable.
Jason Wu has entered the fragrance game with a bang this season. Luxurious and meticulous as expected, his subtle scent bodes well for the fashion designer’s future as a worthy perfumer. Get yourself a bottle and stay tuned for more luscious products from the man who dressed Michelle Obama.
— Julie Grossman