You may know J Balvin best for his chart-topping Latin reggaeton hits. But just in time for the sunny spring season ahead, the 33-year-old artist and fashion star has teamed up with Guess to launch the limited edition J Balvin Guess collection filled with statement-making garments for men and women. Many pieces in the vibrant and well-rounded line offer a shout-out to his most recent album, Vibras.
The artist said that the colorful, beachy, and obviously retro vibe to the collection was what he set out to accomplish. Tie dye, bold logos, and rainbow shades bring out the Colombian singer’s personal style.
“Everything in this capsule is very ’90s Miami inspired,” Balvin said about the collection in a press release. “The collection is about ‘Vibras’; nice energy nice vibes, just smile and that’s what we need, all love. Partnering with Guess and designing my first collaboration with a global brand has been a dream, and this really is just the beginning.”
“As someone that was interested in fashion from a young age, I grew up with the Guess brand,” he added. “I always respected and identified with the Marciano brothers’ history of taking influence from the country and culture of their heritage, and fusing it with the spirit of the United States.”
For this partnership, J Balvin has become Guess’ first Latino male lead.
Each piece in the 42-piece collection – from graphic t-shirts to swimwear, bodysuits, tank tops, hoodies, logo denim, track suits, visors, tropical print button-ups, and more – range in price from $12 to $198.