Rainy spring days may be on the horizon, but luckily we’re all about to be well prepared. Target announced that its latest designer collaboration will be with the British outerwear brand Hunter, which is famous for its rubber rain boots (Wellies!) and weather gear.
“Hunter for Target is a limited-edition lifestyle collection designed for the entire family and includes more than 300 items, one of our largest design collaborations to date,” the retailer shared in a press statement. Starting Saturday, April 14, shoppers will be able to pick up an entire (colorful!) new spring wardrobe, plus helpful items for around the home and garden.
“The collection spans apparel and accessories for women, men, girls, boys and toddlers, as well as products for the home and outdoors,” the brand explained. “The assortment also includes a number of items that are a first for Hunter, such as hammocks, sunshades, and coolers. Plus, the expertly designed iconic rain boots come in a variety of colors and sizes so every age can get in on the fun—and with most pieces under $30, they can afford to!”
You may have already been a fan of the heritage brand before this mainstream collab, and you’re likely to fall even more in love with its prices and selection.
“Hunter is known for its impeccable design aesthetic, rich heritage and playful spirit, so it was a partnership that excited us from day one,” Target’s executive vice president Mark Tritton shared. “We also know our guests love Hunter as much as we do! In fact, based on our research, the brand has the highest guest awareness of any of our past design partnerships. Hunter and Target also both strive to bring joy to families. That’s what we are hoping to do with this collaboration. We developed it for families and friends to have fun together, rain or shine.”
Plus, the brand is looking forward to showing a wider audience just what their company is made of through this Hunter for Target collaboration.
“Our partnership provides a unique and powerful opportunity for us to tell the Hunter story to an even broader audience. Target guests will likely be familiar with the brand, but not necessarily our history,” Hunter’s Creative Director Alasdhair Willis added. “For example, we’re a British brand founded in Scotland in 1856 by an American entrepreneur! Also, while we may be well-known for our iconic Original Wellington (rain) boot, it’s exciting to show our breadth of product offerings in our Hunter for Target collection, which includes exclusive versions of original items, from backpacks and packable outerwear to Chelsea boots and pool slides.”
Hunter for Target will be on sale in select Target stores and on Target.com from April 14 through June 14 – or while supplies last.
The prices range from $5 to $80, with the brand noting that most items are under $30. Clothing sizes will be available in women’s XS-3X for women, men’s S-XXL for men, and 18M-XL for children and toddlers.— Kristine Hope Kowalski