The Heron Preston Men’s Spring 2019 collection is titled “EN VOGUE,” and it is full of elevated street style-inspired pieces you will want in your own wardrobe. The industrial vibes were apparent from its Men’s Paris Fashion Week runway setting to the garments presented, with utility belts, work pants, and patchwork nylon ruling the menswear presentation.
You may know that a staple feature of the brand is the word “Style” printed in Cyrillic font on Heron Preston garments, and that “logo” is now offered in Cantonese. This intentionally signals a specific new direction the brand is headed. “I’m introducing ‘Style’ in different languages—we have a store opening in Hong Kong later this year,” the designer shared about the update, via Vogue.
Another key detail of this collection is the label’s use of camouflage-inspired prints – but they are actually satellite images of the Australian outback. “My Google backgrounds are always different satellite images of the world,” the creator told the publication.
Of course, we can’t mention the latest Heron Preston launches without diving into the designer’s sunglasses collaboration with Nike. Vibrantly-colored mirrored lenses made their way onto the Heron Preston Men’s Spring 2019 runway, but were notably absent from the label’s latest lookbook. A special debut for that front row crowd, surely – especially since it’s a highly-anticipated debut.
“So many people have been doing footwear collabs, but Nike is much bigger than that,” Preston tells Vogue. “When I used to work there, I wore these glasses all the time.”