Some of our favorite classic sportswear styles are getting a modern, customized refresh! Hailey Baldwin has teamed up with Adidas and JD Sports in an exciting new way: the 21-year-old model was just named the athletic labels’ first ever “Style Creator.” This means that not only will Hailey be starring in the two apparel brands’ newest campaign imagery, but she will have some creative say in some of Adidas Originals’ Fall/Winter 2018 women’s collections at JD.
“I’m so excited to be adidas and JD’s first ever Style Creator,” Hailey shared in a press statement. “Creativity is what drives me – I love starring in campaigns, but being able to direct and have creative control is what I am most passionate about.”
“Amazing stuff coming for FW18!! Watch.This.Space.,” she added on her Instagram, posting a few of her first Adidas and JD collaboration photos.
In her debut campaign images, Hailey models Adidas’ iconic track pants, striped leggings, an olive green logo bodysuit, a cropped tee, a waist-tied sweatshirt, and two different pairs of crisp sneakers.
Hailey’s work with a UK-based label like JD means she will be bringing her own globally-inspired fashion aesthetic to the table full force.
“I’m so inspired by UK style, it’s where so many trends originate, and I want my work to be a real fusion of my favorite parts of UK, LA, and New York street style culture,” the American star added in her announcement. “I cannot wait to share what I have planned for you guys!”
This sounds like an incredible mix of sporty street style influences – and Hailey is the perfect fashionista to blend them all together.