When you think about DIY fashions, Gucci isn’t the first thing that naturally comes to mind. Do-it-yourself styles usually consist of adding a menagerie of patches to an old denim jacket, turning your tired jeans into cutoff shorts, or embroidering your name onto a satin varsity jacket. All super stylish options, but again, not necessarily Gucci. Until now, because the luxury designer label has just launched Gucci DIY, a service that allows you to give your favorite pieces an extra personal touch.
“Championing the idea of self-expression, Ophidia totes and Ace sneakers can be personalized with letters in a diverse range of colors and leathers,” the brand announced on its website. “Available exclusively on Gucci.com and at the new Gucci Wooster space in New York.”
Right now, you can only customize your tote bags ($2990) and sneakers ($980) with your initials, but there are so many different options out there, from the colors to the fonts and bag styles.
“Retro inspired letters mix with House codes including the Web stripe and GG motif,” the brand explained. “Two rounded initials can be selected in a mix of colors and materials and applied on the Ophidia tote to create a personalized design.The Ace sneaker can now be individually constructed with two initial patches in a mix of colors and fabrics.”
To go along with this campaign, Gucci tapped artist Petra Collins to create a 70s-style video and stunning imagery.
“Seen through the imagination of a character who daydreams to be a rock star, presenting the Gucci DIY campaign shot by Petra Collins featuring the new customizable accessories, the Gucci Ophidia tote bag and the Gucci Ace sneaker,” the brand described this campaign. “The specially created letters for the initialing service are inspired by those seen on a pair of boots from Sir Elton John’s wardrobe archive, which also featured in the Gucci Spring Summer 2018 fashion show. A T-shirt from the Gucci Elton John collection appears in the video.”