Gucci Cruise 2018

See the Gucci Cruise 2018 Campaign Reimagined

The Gucci Cruise 2018 style collection is filled with the bright colors and elaborate patterns that we dream of wearing out on vacation. In a new photo shoot by Man Repeller, the collection’s bold garments and vibrant accessories are even more stunning than we have seen so far.

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The style publication took a group of models out on the water to showcase the cruise line and new home decor launches in action. Their photo shoot captures the true fantasy of escape you feel when you’re able to holiday in a sunny location during the coldest winter months back home.

Because, as Man Repeller notes, “Sometimes you don’t actually have to go anywhere to feel like you’re going somewhere — just escaping through the photos (and, of course, the clothes) is enough.”

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The official Gucci Cruise 2018 ad campaign, though, is called “Roman Rhapsody.” It takes a completely different approach to showcasing these designs. In fact, there is an incredible rock and roll history behind the brand’s own photo and video shoots.

“Unfolding as a series of compelling portraits of real people in real places, the Cruise 2018 campaign is shot by iconic British rock star photographer Mick Rock,” the brand explained on their website.

“The cast—friends of creative director Alessandro Michele—celebrate the genuine non-conformists and eccentrics. Set in ornate Roman apartments and neighborhood parks, Rock’s candid representations of the subjects are captured in bright and intimate studio portraits,” Gucci explained. “Seen through the famous lensman’s point-of-view, the charisma of the characters take front seat together with the elaborately-detailed and colorful Cruise 2018 collection. Rock, who documented the likes of Syd Barrett, Blondie and the Ramones, is also celebrated for his images of David Bowie during the artist’s Ziggy Stardust incarnation, and for creating memorable album covers including Lou Reed’s Transformer.”

All of these photo shoot images together give us much depth in understanding the latest launches.

Check out the gallery below to see the campaign images from the Gucci Cruise 2018 collection.

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More from the designer.
More fashion brands’ Cruise 2018 collections.

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