Gucci Book

Gucci Unveils ‘Antinoeion’ Photo Book

How amazing would a Gucci book look on your coffee table? You could flip through the artfully designed for endless inspiration, and leave it to start amazing conversations with all of your fashion-savvy guests. Nope, we’re not just over here dreaming. The brand has officially created a historically-influenced photo book that is inspired by its recent collection showings.

“Presenting Antinoeion, a book photographed by @elaine_constantine featuring the #GucciCruise18 collection by #AlessandroMichele,” the brand announced on Instagram. “The images were shot in Villa Adriana in Tivoli, an ancient country home of Roman emperor Adriano, and the book is named after his young Greek lover Antinous.”

Photographer Elaine Constantine shared that the beautiful Italian setting offered an opportunity to juxtapose the modern designs with historical roots.

“The inspiration was really Villa Adriana and the contrast between the muted grandeur of these ancient ruins and the bold colors and designs of the collection,” she explained. “Villa Adriana, in many ways looks like a classic fashion setting but I wanted to subvert things by having the models appear as though they were casually hanging out on their own street corner.”

The artist is known for her work capturing images of “spirited adolescents,” and that is apparent in the Gucci book as well. “As we grow older we find it ever more difficult to abandon ourselves to the pleasures of a moment – life intervenes and we struggle to be spontaneous,” she said of this inspiration. “I’ve always been fascinated by the idea of capturing that moment. Perhaps we all feel that more keenly as we get older?”

You can only purchase this special edition, exclusive Gucci book at the newly-opened Gucci Garden in Florence, Italy.

To see stills from the Gucci Cruise 2018 lookbook, catch up by swiping through our gallery below.

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For more information on visiting the Gucci Garden Galleria yourself, be sure to visit the Richard Magazine events page.

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