Did you know that Givenchy‘s latest campaign is making history? The brand’s Spring 2018 ads are Clare Waight Keller‘s very first for the brand – since she left Chloé and took over from Givenchy’s former Artistic Director Riccardo Tisci.
“I really felt that it was an exploration of my first thoughts coming into the brand,” the designer said about this debut. “Things became commercial out of it, but I certainly didn’t intend it from the beginning. But it’s definitely something that has informed my work in the past. That’s part of being a designer — the balance of everything.”
Image Source: Steven Meisel // Givenchy
“I wanted the models’ attitude to be engaging so I asked them to just be themselves, as they might if they were invited to a party at a friend’s home,” Keller shared about this campaign’s vision in a statement. “I think that they really capture the spirit of a generation that loves fashion, but most of all they love making it their own.”
The campaign, photographed by Steven Meisel in a private New York residence, captures both black and white images with full-color detail shots of the new collection – and powerful force behind the images.
“I wanted to convey and attitude in the image of the boot,” the designer told Business of Fashion. “The fact that you’re powerful in them… They are really a cool easy boot that you can fuss around in. And the idea of the jewellery being very strong — being personal and defining — was something that I really wanted to focus on.
You may notice there are also mirrors everywhere, which makes a statement as to where the Givenchy brand is headed.
“There’s this sense of a different reflection of the couple… and for me the mirrors then become something that is destroyed and crushed and break that image of the past in a way, bringing something that’s more reflective,” the designer shared about this creative decision.— Scarlett Price