Gigi Hadid is lending her seriously covetable style to a brand new Reebok shoe campaign. With the release of her latest photo shoot imagery, the 23-year-old model and longtime brand ambassador just debuted a new pair of newly-launched sneakers, the Reebok Freestyle Hi Nova high tops. Think of them as the comfortable and wearable Freestyle His you know and love, with a touch of 2018 trendiness built in.
“The Freestyle franchise gets a breath of sweet fresh air with floral details on the lace of these women’s classics,” Reebok shared on its website, detailing the product updates. “The straps are gone and the last is updated but the three collared puffs leave no doubt about this shoe’s rich heritage. The Freestyle’s famous comfort continues with an EVA midsole and padded foam sockliner. The mid-cut design stabilizes your stride, and the rubber molded stud outsole gives you added traction on hard natural services. It’s time to get your girl groove on.”
In her campaign, Gigi went monochromatic, rocking her crisp white kicks along with a printed cropped tee and matching white leggings decorated with the word “classic” in multiple world languages. The shoes also come in black and wine red colorways that are just as impactful.
Gigi previously starred in the brand’s star-studded “Always Classic” campaign, which spotlighted the Reebok label’s staying power throughout the years. The Reebok Freestyle Hi Nova shoe is the perfect example of a product that sticks to its classic, universally beloved roots while getting modernized for a new audience of hungry fashionistas.
You can shop the new Reebok Freestyle Hi Nova launch on the brand’s website now, for $85 a pair.
To catch up with Gigi Hadid’s past work for the brand, be sure to catch her in the Always Classic campaign video below.— Richard Editorial Staff