Sometimes, faux lashes can be a girl’s best friend: after all, they are the instant way to add drama, length, and volume to your most fabulous eye looks. But other times, you want the effect of falsies with just a few swipes of mascara, and not the whole process. That’s where Maybelline‘s latest hyped-up product comes in. The brand new Gigi Hadid Maybelline Falsies Mascara campaign is all about pumping up the volume on your eyelashes – without looking “fake.”
The Falsies Volum’Express Mascara has been around on the market for several years now, but Maybelline has just re-introduced the fan-favorite product with sleek new metallic-toned packaging and even more shades with waterproof and washable formulas. (The brand teased on Instagram that we should all be staying tuned for new colors!)
The mascara’s unique and flexible wand helps to lift and separate your eyelashes, which is supposed to help give you the look of more individual lashes. The clump-free formula pumps up the volume too, while delivering an even wash of color onto your fluttery lashes.
Gigi is a longtime Maybelline model – and even recently collaborated with the makeup corporation on a hugely-successful makeup collection of her own. She is usually spotted rocking a natural yet polished makeup look, a style she picked up from her mother Yolanda Hadid.
“She always went out with a very simple look and that’s where I learned from,” Gigi previously told People. “I think you can have fun with it and experiment, but if you do it in a subtle, chic way then it usually turns out better.”
Clearly the 23-year-old star knows how to make drugstore beauty buys really stand out, and look straight-off-the-runway at all times!
You can shop your own tubes of Maybelline Falsies Mascara in drugstores everywhere, or online via Amazon.
Check out the latest Gigi Hadid Maybelline Falsies Mascara commercial in the brand’s Instagram video below.
— Scarlett PriceView this post on Instagram
NO fake lashes on @gigihadid! Just #falsiesmascara, one of our best selling and fan favorite mascaras got a makeover and some new shades (stay tuned for those 😉). If you’re in the US 🇺🇸 you’re in for a treat today! Head to our ig stories to get your own FREE falsies mascara while supplies last.