If you have ever wondered what beauty products Gigi Hadid considers to be her makeup essentials, then you are about to jump at the chance to take a look into her own travel pouch. The model just revealed her first-ever makeup collaboration with Maybelline, and it is chock full of products every girl-on-the-go craves.
Gigi shared a first look at images from her own “East Coast Glam” collection across social media, revealing the products we can expect to see in this weekend’s launch. Among her products are three vibrant and creamy nude-toned lipsticks with matching lip liners, shimmering neutral eyeshadows, a mascara, and luxurious liquid and gel eyeliner pencils. There are even tinted primers and an “iridescent tinted strobe” as part of the launch – all at an affordable price point thanks to the drugstore brand.
When creating her product line, Gigi said she wanted each piece to be something quick and easy to apply for everyday makeup looks. “The Gigi x @Maybelline East Coast Glam products, sold separately, can be used and added-on throughout the day for one of my favorite chic & badass day-to-night looks,” she posted on her Instagram. We are so here for that!
Where can you shop the Gigi Hadid Maybelline Collection?
In the United States, Gigi’s gorgeous “East Coast Glam” collection will be available exclusively at Ulta stores and online starting on October 22. The products will then begin to roll out internationally after that (with specific country info on Maybelline’s website.) Her first-ever product launch, the “Jetsetter Palette,” is already available to purchase. But it sold out its first stock in just 90 minutes, so make sure to plan your online shopping accordingly as not to miss out on the rest of Gigi’s products!