Rihanna is kicking the New Year 2019 off with some ultra-exciting new Fenty Beauty makeup launches. After many fan requests since the brand’s 2017 Pro Filt’r foundation debut, the label is now unveiling a 50-shade Pro Filt’r Concealer range full of the “creamy, creaseproof, and longwearing shades,” we all need to complete our Fenty faces!
The brand announced across social media that these concealers offer the coverage you crave to “cover bags, dark circles, pimples, hyper-pigmentation, and sins.”
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50 creamy, creaseproof, and longwearing shades of #PROFILTRCONCEALER are dropping for the new year! Get ready to cover your bags, dark circles, pimples, hyperpigmentation, and sins 😏😉! Available at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP on January 11! #THECURE
“It’s a new year. Half of y’all lookin’ busted,” Rihanna joked in her latest branded video. “Fenty Beauty to the rescue. We are making brand-new concealer. So as long as you know your Pro Filt’r [foundation] shade, we have a corresponding concealer to match. And you don’t even have to figure it out.”
If you haven’t gotten color-matched to your perfect Pro Filt’r foundation yet, stop by a Sephora store ahead of the launch. Your concealer shade will be the identical number, so you can shop with confidence.
And if you’re noticing that Pro Filt’r foundation comes in 40 shades while the concealer’s debuting with 50, you’ve just uncovered the second product in the new Fenty Beauty 2019 kickoff: the brand is adding 10 new in-between shades to its trendsetting foundation range.
Fenty Beauty will be dropping the first Pro Filt’r Concealer shades and more new products at Sephora, Sephora at JCP, Harvey Nichols, and FentyBeauty.com on January 11, 2019.
In addition to the Fenty Beauty Pro Filt’r Concealer range and foundation expansion, the label is also dropping eight “truly translucent” shades of Pro Filt’r Setting Powder that are “made for any skin tone.” The brand claims that these powder formulas are the beauty hack that “brightens, smooths, and sets your makeup to last with no flashback!”
Now, how do you apply all this lovely new stuff? If you are in the market to expand your beauty tools kit this new year, know that Rihanna is also debuting the Powder Puff Setting Brush, Lil Precision Makeup Sponge Duo, and the Concealer Precision Brush this January 11.