The Fendi Fall/Winter 2018 campaign starring all-star models Adwoa Aboah, Gigi Hadid, and Abbey Lee Kershaw has been revealed, and bold logos are featured front and center. Creative Director Karl Lagerfeld photographed the latest season of ad images, which show off the new collection of trench coats, handbags, trendsetting eyewear, and more.
“The top sought after models of the moment perfectly embody and highlight the powerful and bold personality of the Fendi woman, as well as her free spirit,” the brand shared about the vision on its website. “The modern and clean set of the campaign has a backstage allure, with an intentionally visible photographic backdrop and stand that conveys a new fresh and disruptive feeling. Perfectly embodying the spirit of the Collection, the new advertising campaign pays homage to Fendi’s DNA, synonymous of innovation, modernity, energy and incredible savoir-faire, and to the powerful and free women of today.”
In addition to the logo print maxi dresses, earrings, and overcoats, the brand is also showing off the new pieces in the Roma collection. This sub-collection of cozy knits and statement-making sweaters initially created buzz during the Fendi Milan Fashion Week presentation thanks to its clever crossover imagery with the sportswear brand Fila, imagined by artist Hey Reilly.