Fendi is all about luxury accessories. The brand, after all, was founded as a house of “baggage, trunks and umbrellas” back in 1925, designer Silvia Venturini Fendi explained. The Fendi Fall/Winter 2018-19 menswear presentation during Milan Fashion Week was a return to those origins, but also a deep step into the world of streetwear.
The designer label’s latest campaigns have been about turning traditional workwear on its head, and this collection continues to play with that idea. Why carry a bulky umbrella and heavy laptop case while struggling in the rain when you can rock an umbrella hat with a cross-body satchel? Fendi is delivering vintage-inspired briefcases, suits, and slacks – but for modern businessmen on the go. Each piece is designed to work together from the office, to the subway, to the commute home.
For the Fendi Fall/Winter 2018-19 menswear runway show itself, the brand transformed their MFW space into an airport’s terminal. Some of the brand’s hottest new accessories were showcased on the baggage claim conveyor belt, a playful way to display some of the most expensive leather and fur goods around. Chic duffel bags were tossed aboard logo-decorated luggage carts and pushed through the show space. Then, all of the models left the runway via a clever “Nothing To Declare” exit – and likely jetted right off for their next gigs at their next destination: Paris Fashion Week.