The Fendi Couture Fall/Winter 2018-19 collection made its debut at Paris Haute Couture Fashion Week. This runway presentation was packed with artisan-crafted coats, luxurious accessories, and eye-catching fabric textures that made a big statement.
The brand described this collection’s garments as “an opulent guessing game of texture and technique that dances between sublime tradition and new realities,” on social media. As to be expected from the luxury designer label’s couture house, the new season’s designs are crafted from exquisite fabrics, ready to be worn at the most elegant red carpet events, and are intricately hand-beaded.
But in addition to these garments, the house took a strong stance on furs. The controversial topic something many other designers are taking a step back from, and that’s not Fendi’s intention. Though the label went through a name shift from haute fourrure to haute couture, it will now be emphasizing the duality of having options.
“This tradition of fur allows us to do couture: clothes made with fur, but also with other materials,” Fendi chief executive officer Serge Brunschwig shared about the new vision, via WWD. “We thought it was more coherent to call it couture, because that is the service we are going to offer.”
But the brand also offered many faux fur pieces that were nearly indistinguishable from their real counterparts, in part because the materials are treated similarly. “We are not distancing ourselves from fur. We are offering clients a choice,” Brunschwig asserted. “There are those who absolutely don’t mind it, and there are others who want to buy something other than fur.”