What happens when you combine the cool visual features of a popular Instagram pop-up museum with the advanced music tech of a brand like Sony? You get the exciting new Sony Lost In Music Pop Up space, coming to downtown New York City this November 2018 to February 2019.
“Powered by cutting-edge Sony technology, this audio-visual experience invites you to create a personalized ‘MeMix’ music track based on your unique personal rhythm and your interactions with our immersive, walkthrough set,” the brand explained on its website. “And don’t miss the chance to experience the latest multi-dimensional audio technology, where you will be enveloped by hyper-realistic spatial sound.”
The Sony Lost in Music pop up is free and open to all at 201 Mulberry St, in New York City. The pace is open Thursday-Sunday from 12pm until 10pm. In addition, the space will be hosting various music features throughout its time open, including a live performance by A$AP Ferg to launch the space on November 16. Make sure to stay tuned for more upcoming events in the space!
View this post on Instagram
WHAT: SONY’S LOST IN MUSIC POP UP. “During the day, Sony invites you to the most ambitious music experience so far. Step inside a music track created from your movement, your interactions, and even your heartbeat. To say too much would ruin the surprise, but this is one immersive experience not to miss”. 📷:@fomofeed of @alwaysem . WHO: @sony , designed and built by @the_experiential_group . WHERE: 201 Mulberry St. . WHEN: Opening Nov 15, 2018-Feb 10, 2019. Thursday-Sunday from noon to 10pm. Check their website for rotating evening events and performances. . PRICE: FREE . FEED INSPIRATION: #sony #lostinmusic . . . . . . . #FOMOfeed #NYC #NewYorkCity #popup #nycpopup #popupnyc