To celebrate the launch of the new fragrance Cartier Carat, Cartier Parfums is opening its very first pop-up experience in the heart of SoHo, New York City. The destination will be located at 120 Wooster Street from September 26 to November 4, 2018.
“The Cartier Fragrance Pop-Up features permanent fixtures including the Fragrance Fountains, the Mantra Wall, the Olfactory Red Boxes, Pasha Men’s Grooming demos, and the immersive experience Mille Facettes – A Thousand Facets of Olfactory Lights,” the brand shared on its website.
In addition to these sepcial fragrance experiences, there are daily workshops including:
Tiara Bun Bar on Friday evenings
Flower Workshops on Saturday afternoons
Bottle engraving on Saturday afternoons
Scented Meditation on Sunday mornings
You can register for any of these events through the Cartier Facebook page, and learn more specific dates and times.
The pop-up’s installation called Mille Facettes – A Thousand Facets of Olfactory Lights, was created by the Bureau of Extraordinary Affairs. It is an artistic interpretation of Cartier Carat, where the visitor is taken inside the diamond-like fragrance bottle, which is reflecting and refracting light into a thousand colors. Mille Facettes opens to the public October 5.