From March 16 to April 1, fans of Off-White designer Virgil Abloh are invited to take in his art space at Takashi Murakami‘s Kaikai Kiki Gallery in Tokyo, Japan. For his latest exhibit, the creator was inspired by ideas of consumerism and advertising.
“‘PAY PER VIEW’ is an exhibition from Virgil Abloh that illustrates the significance of how advertising formulates and shapes our consciousness. Under the basis of product logo placement from brands that were prominent in advertising in the 90’s, Abloh creates a world within this exhibition that captivates his audience, asking them to reflect on whether they are inherently a product of their consumption,” the gallery shared about this exhibition. “This consumption is influenced by the ideology that advertising is the handmade algorithm which our generation has formulated and is still, to this day, trying to perfect. Virgil Abloh wants his audience to see that there is an inherent art in marketing methodology. He believes that we are in the period of time, where an artist should not be working abstractly, but must have personal opinions and provide commentary on current social issues, circumstances, and situations that are occurring in our world. This exhibition highlights how advertising, similar to art has a unique way of recording the nuances of culture, investigating ‘irony’ and showcasing Virgil Abloh’s voice concerning social discourse.”
The gallery is open from 11:00 – 19:00 daily, but closed on Sundays, Mondays, and holidays except closing day April 1.