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See the Adidas Sambas “Prouder” Display In SoHo

July 4, 2018 - July 10, 2018

Adidas Sambas Pride

This Pride Month 2018, tons of LGBTQ+ celebrities and allies are coming together to make a statement – and a stylish one, at that. Stars across disciplines like Sir Ian McKellen, Boy George, David Beckham, Elton John and David Furnish, Kate Moss, Liam Payne, Marc Jacobs, Nick Grimshaw, Nick Knight, Paloma Faith, the Pet Shop Boys, Philip Treacy, and more are customizing their own pairs of Adidas Sambas for the Adidas Prouder campaign by Fat Tony.

Not only will their one-of-a-kind shoe designs be auctioned off on eBay to support the Albert Kennedy Trust’s work at housing and supporting homeless LGBTQ+ youth, but before the sale, they will also be on display for the public to see at the HENI Gallery in SoHo during London Pride Week. It’s a special opportunity to not only see celebs’ fashion moments, but to give back in a meaningful way.


HENI Gallery
29-35 Lexington Street
Soho, London, W1F 9AH United Kingdom
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