The annual Magnum Ice Cream pop-up shop in New York City is back again this summer, and it is sure to delight all of us with a sweet tooth. The brand is setting up shop in SoHo, and giving customers the opportunity to create their own sweet treats thanks to their incredible toppings bar.
How does it work? Well, first you choose from vanilla or chocolate ice cream and a white, dark, or milk chocolate dip. Then you let your creativity (and stomach!) take over when it comes to toppings. The brand boasts over 200,000 possibilities for your finished sweets. Which sounds overwhelming until you realize you can barely go wrong.
This year, Magnum Ice Cream has unveiled “Lookbook Bars,” which are stylish works of art made from the brand’s delicious treat bars.
The store itself is decked out in Instagram-ready decor, so make sure to snap photos of your ice cream and your location for the ‘gram! The NYC Magnum Ice Crema store hours are Monday through Saturday from 11 AM to 8 PM and Sunday from 11 AM to 7 PM. You are about to be floored by all the dessert offerings!