The highly-anticipated Target x Hunter spring designer collaboration officially drops in-store and online on April 14. But if you can’t wait that long to get a taste of the exciting collection, you’re in for a fun treat. On March 25, performers OneRepublic, Charlie Puth, Charli XCX, Troye Sivan and DJ Questlove are coming together for Target’s free Ultimate Family Festival at Brookside at the Rose Bowl in Pasadena, California.
“Hunter for Target is all about fun for the entire family, so we’re creating a festival that embodies the spirit of this partnership. It’ll also serve as a backdrop for our marketing campaign, which is something we’ve never done before and are really excited about. We’ll leverage the festival to capture content that we’ll then immediately share on social and digital, highlighting the incredible collaboration and how it came to life at the Ultimate Family Festival,” said Rick Gomez, executive vice president and chief marketing officer, Target.
Check out the invitation graphic below to see the full show schedule and line-up.