Where can you find all of your favorite beauty brand founders, influencers, makeup classes, services, selfie-perfect set-ups, and a ton of samples? At Sephora‘s first ever Sephoria event, coming to Los Angeles this October 20-21, 2018 weekend. The theme of this makeup guru’s dream destination is House of Beauty, which will reportedly be a mix of “fusing high-touch physical and digital experiences unlike anything seen before plus interactive rooms that feature “highly experiential and customized activities.”
“We’ve drawn from our deep understanding of the kinds of physical and digital beauty experiences clients love from Sephora, and set out to create the ultimate event that fuses fun, education and inspiration, and gives our community a place where they can live out all of their beauty fantasies,” Deborah Yeh, the senior vice president of marketing and brand for Sephora, explained in a press statement.
Tickets for Sephoria LA 2018 will officially go on sale July 21, 2018 via the event’s website.