Confession: we are a little bit too addicted to stylish subscription box services. Because what’s not to love about having a case full of hand-picked goodies shipped to you about once a month or so, especially when they’re filled with all of the fashion essentials you crave or fun new beauty samples to try? Still, there’s so much room in this market for brands to expand and further curate the kinds of product recommendations that suit our specific needs. That’s where Evanna Lynch comes in.
You may know the star best from her iconic role as Luna Lovegood in the Harry Potter film series, or for her vegan podcast, The Chickpeeps. Now, she’s bringing her passion for veganism and animal rights to a new beauty venture, where she’ll be curating unique product boxes for her supporters.
“I’m excited to announce that I’m going to be launching my own cruelty-free beauty subscription box!” the actress shared on her social media call-out. “If you’re anything like me, the idea of receiving quality 100% cruelty-free beauty and fashion products at your doorstep each month sounds like a dream. The products aside, it’s important to me that a percentage of proceeds from each box will go directly towards benefiting one of my favorite charities – and I hope that’s important to you, too!”
“Basically, as most of you know by now, I am very passionate about animals and I also love makeup, and I do not believe that the two should intersect,” she later added on her Instagram. “I don’t think that you should need to use animals for makeup. However, that is the way the industry is at the moment so that is something we’re trying to change.”
You can take Evy’s survey now to let her know what you’d like to see in her monthly subscription boxes. The star currently wants to know about her fans’ preferences in price, order frequency, and requested products – so here’s your chance to voice your opinion on your dream shopping boxes!— Kristine Hope Kowalski