What do you get when you combine Romantic English design influence with the seemingly contrasting Japanese florals? It’s not a riddle, it’s the Erdem Pre-Fall 2018 collection. The brand just unveiled the latest season’s lookbook images, and we were surprised to see how effortlessly the label combines prairie-style peasant skirts with edgy, ultra-wearable silhouettes.
The lookbook photographs were shot at Holland Park’s Kyoto Garden in London. The designer shared that this unique location worked perfectly to unify two working themes that had inspired the garments. It does indeed capture a line that is part British, part Japanese-inspired.
“I’d been thinking about Laura Ashley and Japanese artist Hokusai,” designer Erdem Moralioglu said about his Pre-Fall 2018 inspiration. “There was an exhibition about Hokusai at the British Museum recently, and then there is something I love about Laura Ashley.”
The collection features a wide array of delicate floral prints, maxi skirts, patchwork patterns, kimono-style sashes, and long-line dresses that speak to both of these influences.