Emily Ratajkowski Kerastase

Emily Ratajkowski’s Kerastase Campaign Is About Powerful Haircare

Congratulations are in order for the fabulously-tressed Emily Ratajkowski, who was just named the new celebrity face of Kerastase haircare. To celebrate the start of her new campaign, the model and actress opened up about why beauty products make her feel like the fiercest version of herself.

“Hair makes me feel powerful in a way,” Emily told Pop Sugar about her campaign. “Hair is super feminine, and I find power in femininity. Being a woman today means living life on your terms, defining and pursuing an existence that is entirely your own. So my vision of an ideal beauty is a woman who is completely her own self. Beauty can also make you stronger because it sparks a level of confidence in what makes you unique, and an appreciation and self-love will make you stronger in all that you do.”

Emily Ratajkowski KerastaseImage via Kerastase

A haircare routine can be very personal, and that’s one of the things Emily loves most about pampering treatments.

“Feminism is about the choices we make, and the freedom we have to make personal choices without judgement or retribution. For some people, their hair isn’t important to them, and that’s a totally respectful stance. I would never judge someone who feels that way,” Emily told Elle. “For many women, how our hair looks and feels is an everyday part of our lives, whether we always want it to be or not. And ultimately, feeling good about yourself is good for your life and who you are. So if having the best hair you can have means you feel better about your day, then go get that hair. And don’t feel guilty about it!”

Emily Ratajkowski Kerastase
Image via Kerastase

Even Emily’s favorite Kerastase products are ones that inspire women.

“I’m absolutely loving Aura Botanica, the new natural range,” she shared about her personal favorites. “I love that the ingredients in this line are sourced responsibly and help create jobs for different women in different countries around the world. It’s really what I’m all about. Empowering women. I love it. Plus my hair feels super clean and nourished but also really light and shiny.”

What more could we ask for out of our haircare?

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Photos: Inez and Vinoodh

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