Do bright and colorful jelly hoop earrings sound like the stuff of your 90s fashion dreams? Because not only are they now a glamorous reality, but these accessories are the star of a fantastic new campaign. Model and actress Emily Ratajkowski is the new face of Alison Lou, a New York-based jewelry company which just launched its eye-catching new “LOUCITE” campaign. As part of the line, you’ll find oversized hoops in fun shades like teal, pink, purple.
Alison Lou designer Alison Chemla shared that this collection “showcases the playfulness at the core of my brand and has allowed me to explore new forms of creative expression. While fine jewelry will always remain my first love, being able to take enamel, something that is ever present in my fine jewelry, and apply it to Lucite was just so fun.”
“We wanted to create an affordable, accessible collection, using unique materials and were very thoughtful when it came to the colors and sizing of our LOUCITE jelly hoops,” she added about the 90s-inspired designs that can easily go from day to evening dressing, depending on your styling.
The statement-making pieces in the Alison Lou LOUCITE collection are crafted out of clear lucite, hand-painted colorful enamel, and brass plated 14k gold for the earrings’ posts and backs. The decision to work with these materials was part of the brand’s goal to do something fresh.
“After looking into materials — lucite stood out to me — I think it’s unexpected, unlike working in a metal like brass or silver where I would be competing with myself. I could still use enamel, which is a signature of mine and I love the lightness of lucite. It’s fun, playful and unique,” the designer told WWD. “Lucite is light, I can really play around with shapes and it’s the perfect jewelry to always have with you on the go, there’s very little maintenance with lucite so it was a no brainer for me. Also, not to mention the name of the material Loucite…it was meant to be!”
Of course, a lot of love, time, and design energy went into bringing these pieces to the market.
“This is something we have been working on for the past year and it is now available for purchase!” Alison Lou’s designer explained. “Enamel has always been at the core of my brand and these Jelly Hoops are another outlet to showcase my love for color. We have considered every detail when creating these hoops – from their sizes (1”, 2”, 3”) to their weight (light as a feather), to their earring backs (heart shaped)!” Bonus: you can even layer hoops for a stylish geometrical effect!
You can shop all of these pieces now on the Alison Lou website, with a price range of $125-$165 per pair, or a complete set for $395.