In the last months of a year, many of us only barely start thinking about New Year’s resolutions. But beauty brand Dove has already made a commitment to take them through the rest of 2019, and it involves an important plastic packaging reduction initiative. The latest effort is a Dove recycled plastic pledge, which involves moving to 100% recycled bottles by the end of the year.
“Dove is committed to leading the fight against plastic waste, and catalyzing change within the industry and beyond,” the brand announced in a press a statement. “Through these initiatives, Dove calls for collaborative, accelerated action to help resolve the world’s plastic problem, shifting both commercial and consumer behavior to turn the tide against plastic waste.”
“As one of the biggest known reduction plans of its kind in the beauty industry, the Dove initiatives will generate an ongoing massive impact, reducing the use of virgin plastic by more than 20,500 tons per year,” the brand added. “The amount of virgin plastic Dove will save per year would be enough to circle the Earth 2.7 times.”
Beyond the recycled plastic switch, the brand and its parent company, Unilever, are working to use less plastic overall, including no plastic at all when it’s possible. This will be most noticeable in Dove’s beauty bar single packs, which are set to go completely plastic-free by the end of 2020.
“Development is underway to replace the plastic outer-wrap of its beauty bar multipacks with a zero-plastic material,” the brand announced.