Model of the moment Bella Hadid is the star of Dior‘s latest makeup campaign, which launches the new Dior Addict Lacquer Plump. This beauty product is the line’s first-ever lip-plumping color stain that adds color, shine, and dimension to your pout all at once. Each of the line’s 16 brand new shades are now available to shop ($36 each) – but the story behind them is even more fascinating.
“The packaging has been designed to emphasize color with a Dior signature that highlights each of the sparkling hues,” the Creative and Image Director of the Dior House’s makeup, Peter Philips, said. “With its trompe-l’œil holder in the form of a lipstick, the lacquered lip stain Dior Addict Lacquer Plump transparently reveals its sixteen shades, existing in three effects: Classics, Neons and Glitters. Timeless and elegant, the Classics shades can be worn on any occasion. The Neons correspond to more festive desires. Finally, the Glitters bring brilliance and sparkle.”
The lipsticks themselves are more than just eye-catching: they are also long-wearing and comfortable to have on all day.
“Its color is intense and long-lasting, its shine unique, and the product’s fineness makes it incredibly pleasant to wear,” the creative director added. “We have managed to push color to the extreme in its various effects with a comforting care formula and an imperceptible-feeling extra fluid texture. Bella Hadid has sensual and full lips that are enhanced by our lip stain’s glossy finish.”
For her Dior Addict video campaign, Bella shows off her glossy, hot pink lacquered lips at a festive party – and has all eyes on her.