Georgian designer Demna Gvasalia sent a wave of change throughout the fashion industry when he started the street style brand Vetements with his brother Gurman. Now, he is once again sending disruptive shock waves out into the industry, as he announced the intent to leave his position at the fashion label.
Demna, 38, explained that he feels he has fulfilled his original goals with his work at Vetements, and is hinting at future new projects to come.
“I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many,” Demna Gvasalia said in a statement, via WWD. “So I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own.”
It does not appear that Demna’s decision will impact his current role as Creative Director of Balenciaga – which is gearing up for its Spring 2020 runway show at this September’s Paris Fashion Week.
As CEO of the Vetements brand, co-founder Gurman added that the brand will continue to go on with the core values he and his brother started the company with.
“Vetements has always been a collective of creative minds,” Gurman said in a statement. “We will continue to push the boundaries even further, respecting codes and the authentic values of the brand, and keep on supporting honest creativity and genuine talent. What Demna has accomplished over the past few years represents a key chapter in the story of Vetements. We are very grateful to Demna for having contributed to the great momentum of the house.”
“Demna’s talent and vision of fashion have been fundamental in the continued success of Vetements. He has made an outstanding contribution to the company’s legacy and in writing the codes of the brand,” the brand added.