Demi Lovato certainly has a fierce sense of style. But now, she is letting us shop a little bit of her accessories wardrobe – and give back to a great cause while doing so! The 25-year-old singer has created the DIFFxDemi Demi Lovato Diff Sunglasses collaboration, an ultra-cool collection of summer-ready eyewear. While the trendy frames and Instagram-ready color selection are on point, the best part of this collection is that when you shop a pair for yourself, the brand donates a pair of prescription lenses to someone in need.
“This project is special to me because a pair of reading glasses are given to someone in need with every pair of sunnies sold,” Demi posted on her Instagram, debuting the gorgeous campaign images of her rocking these designs.
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I'm so excited to announce the collection I designed with @diffeyewear is now live on diffeyewear.com! 💋 This project is special to me because a pair of reading glasses are given to someone in need with every pair of sunnies sold. Click the link in my bio to shop the #DIFFxDEMI Collection now!
“Babes, we’re excited to announce our #DIFFxDEMI Collection designed by @ddlovato is FINALLY available! ✨ We’re so grateful that this partnership with Demi Lovato has allowed us to expand our charitable outreach by continuing to provide reading glasses to people in need with each pair of sunnies purchased,” the brand added on its own social media account. The artist joins a great list of celebrity collaborators who have also recently created shades with the line, including Khloe Kardashian and Jessie James Decker.
Demi’s four-piece eyewear collection features a great mix of colors: from gunmetal grey blue and golden brown gradient lenses to rose gold taupe and light gunmetal purple mirrored lenses, you are sure to find the style that suits you best. Each pair features stainless steel frames and premium scratch resistant lenses with 100% UV protection. Every color retails for $85 each, with a second pair discount promotion. You can shop them all now on diffeyewear.com.