Crayola Makeup

Crayola Debuts Colorful Makeup Collection with ASOS

Is there anything in the world that brings happy childhood memories all flooding back like opening up a brand new box of brightly-colored Crayola crayons? Cracking open a new 64 color pack (with its built-in sharpener!) felt like an inspiring start to something creative – with the world in front of me as a blank canvas. That buzzing excitement is similar to how I now feel about sitting in front of my makeup vanity, poised to transform myself with just a few carefully-selected color cosmetics.

Which is why it is beyond exciting that the iconic arts and crafts brand is teaming up with ASOS to launch their very own exclusive beauty collection. In fact, the entire “Color Outside the Lines” collection is set to drop exclusively on the e-tailer this June 4.

So what does that all include? According to Hypebae, the Crayola makeup line will consist of 58 colorful products like color-changing lipsticks, vibrant mascaras, eyeshadow, highlighters, brushes, and more. All the beauty tools and essentials you want in your modern art arsenal, in nostalgic packaging that reminds you of your elementary school days. Plus, the palettes feel like they’ll be bringing our jumbo, limitless crayon boxes to life, but in the all grown up version! The best part (beyond the clever theme) is that the items are all vegan and cruelty-free.

The only limitation to the looks you can create is your own childlike imagination, so be sure to flex that creativity muscle!

Click through the gallery below to see an early look at the Crayola beauty collection in action.

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All images via Crayola

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