If you love shopping affordable makeup products at the drugstore, but only support beauty labels that don’t test on animals, you’ll be overjoyed by the latest announcement making waves in the industry. Popular cosmetics brand CoverGirl has now officially been certified with the cruelty-free “Leaping Bunny” stamp from Cruelty Free International (CFI).
To define its products as cruelty-free, CoverGirl’s parent company Coty, needed to prove to the CFI that it not only does not test its products on animals, but neither do the third-party suppliers and ingredient-suppliers that the brand works with. The CoverGirl brand will also need to undergo ongoing independent checks of its supply chain to assure that it’s maintaining this ethical promise.
Shoppers no longer have to choose between their budget, ethics, and favorite beauty trends.
The news is sure to cause a ripple effect throughout the cosmetics world, where brands are taking note of consumers’ turn toward embracing (and demanding) cruelty-free companies.
“If we can do it with our size and with our capability and with our complexity … every brand can do this,” said Ukonwa Ojo, chief marketing officer of consumer beauty for Coty, in a statement. “If we all do it together, we can all envision a cosmetics industry and world that is free from unnecessary animal testing.”
Laurent Kleitman, the president of consumer beauty at Coty, said that CoverGirl had already been a cruelty-free beauty brand, but has now gone through the extensive steps required to be certified with the Leaping Bunny.
“As a big beauty company, we wanted to show that our brands can embrace this cause,” she said in a press statement. “Partnering with Cruelty Free International means our internal standards have been reviewed, we’ve established new protocols with suppliers, undergone rigorous audits on supply chain materials, and we’ve agreed to be reviewed regularly — this is demonstrating a total commitment.”
“Consumers want brands with a cause, brands that are thinking beyond the commercial relationship, and that’s what we’re doing here,” Kleitman added. “By being the biggest mass brand [to become cruelty-free], we’re demonstrating that this isn’t [just] for niche, expensive brands…it’s becoming affordable and accessible to the large majority of consumers.”