When ColourPop Cosmetics debuts new beauty products in their range, launch day is practically an international holiday. It’s that exciting. So imagine how hyped we are that the popular makeup brand is going to be launching a new vegan lip product called Lux Lipsticks on January 31.
“We created a nourishing blend of liquids and waxes, loaded it with the finest pigments in the most beautiful colors, stamped them with the shiniest stars, and popped ’em in a rose gold tube… JUST FOR YOU!” the brand announced on their social media. “This new creamy-matte formula glides on like butter, doesn’t feather or bleed, and lasts so long that you’ll forget you’re even wearing it. Available in a wide range of vegan and cruelty-free shades perfect for any skin tone and any occasion!”
“ColourPop’s mission is to redefine luxury beauty. And this year we’re kicking off by tackling the holy grail of makeup products,” ColourPop’s president Laura Nelson said. “We looked at every ingredient, every shade, every finish, to leave no stone unturned, to truly develop what we believe is a lipstick that can redefine what luxury beauty is in this space.”
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Introducing LUX LIPSTICK! Go check out the COLOURPOP YOUTUBE CHANNEL FOR MORE! I have so many questions!! When? How does it differ from the lippie stix we love, price? I WANNA KNOWWWW!! On the video Bosslady explains how they worked on the formula for a while and redid it from zero. So I’m def pickled curious as to how the formula will be. Ty @bubblymonica_ @kristallite_ @colourpoppers and awesome @hotfire.makeup for this Deets! #colourpopcosmetics #colourpopcult
The shades that will be part of the debut Lux Lipsticks launch are named Boy, Uno Mas, Appy, Lay Over, LA Lady, Stone Fox, Still Crazy, Money Side Up, Humble Pie, Ghosted, What if, Foolish, Get a Room, On Repeat, On Display, Liquid Courage, Gallop, 27,Sitting Pretty, Hello Stranger, Aeronaut, Getty, Cheetah, and Friends.
There is a wonderful mix of vibrant shades, neutral tones, and classic mid-toned reds making up this collection. And the best part is, each affordable bullet lipstick will sell for only $7 each – meaning we will be shopping multiple shades at once as soon as we can!
If you want to be one of the first beauty gurus to shop this collection, the brand recommends signing up for alerts so you don’t miss out!