The Coach Spring 2018 campaign pays stunning tribute to the late American pop artist Keith Haring. Not only are some of the brand’s spring handbags and clothing actually decorated with the artist’s own graphic design work, but the entire collection is inspired by 1980s New York City, which was his finest domain.
“Coach’s spring collection is about shine, sparkle and grit. It’s the Coach girl’s downtown, undone take on dressing up, but I still wanted it to feel grounded and have that New York City attitude,” Creative Director Stuart Vevers said. “Keith Haring’s graphics are really pivotal to the collection. I’ve always loved his work, even more so since I’ve lived in New York. He had a democratic, un-precious approach to art. I wanted to create a new context for his work and do something unexpected with it.”
This beautiful campaign, shot by photographer Steven Meisel, captures the city’s dreamy, vintage vibe wonderfully. It also perfectly showcases the little luxuries and timeless accessories we love to shop from Coach. We already have our eye on the patchwork purses and sequined styles.
Stuart Vevers is very aware of his millennial customers’ changing shopping habits – and Coach designs accordingly. Which is why each of each collection’s pieces are so crave-worthy, Spring 2018 included.
“I think the new codes of luxury are being defined by the next generation that would rather wear a sneaker, a t-shirt or a playful bag,” he told Paper. “I think the old rules that luxury had to be formal or an investment are becoming less relevant. I’m excited by this. Things are changing and one of things I love most about fashion is that it’s always changing.”