Chanel Fine Jewelry

Chanel Debuts Camellia-Inspired Fine Jewelry Collection

When something inspires you, that item, person, or place is elevated beyond its regular existence. In that same vein, Chanel‘s iconic camellia is more than just a flower – it was Gabrielle Chanel‘s favorite flower, and a withstanding brand muse. Which explains why the new Chanel fine jewelry campaign is titled, “NOT A FLOWER,” yet features prominent floral features.

“At the height of beauty and simplicity, the camellia transcends fashion and bestows in nite elegance,” the brand shared. “More than a symbol, the camellia of CHANEL is a style: instantly recognizable, eternally desirable and truly timeless.”

Chanel Fine JewelryCAMÉLIA PRÉCIEUX EARRINGS IN 18K WHITE GOLD AND DIAMONDS WITH CENTER DIAMONDS

Despite it being classic and always captivating, the camellia has also morphed into a modern symbol of non-conformity, as the designer re-appropriated its look from the buttonhole of a men’s lapel. And as Karl Lagerfeld once said, Chanel’s “strong icons such as the tweed jacket, the little black dress, the two-tone shoes, the camellia, that transcend time and are regularly reinterpreted”.

Chanel Fine JewelryCAMÉLIA PRÉCIEUX EARRINGS IN 18K WHITE GOLD AND DIAMONDS WITH CENTER DIAMONDS

To commemorate its latest fearless jewelry campaign launch, Chanel has released a three-part video series to capture the vibe of their new pieces. Titled “The Swim,” “The Ride,” and “The Garden,” we see French actress, singer, and Chanel ambassador Alma Jodorowsky going on a true adventure dressed in her camellia gems.

You can view latest Chanel fine jewelry collection of diamond rings, bracelets, earrings, necklaces and more – all featuring the camellia inspiration – now on the brand’s website, which will help you to find a retailer near you.

View the Chanel’s “The Swim,” press play on the video below.

To experience Chanel’s “The Ride,” view the video below.

To watch “The Garden,” press play on the final video below.

More from the brand.
More designer jewelry launches.
Photos and videos via Chanel Fine Jewelry

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