Model Cara Delevingne has been unveiled as the celebrity face of the Puma Pride 2020 campaign unveiled this June, titled “From Puma with Love.” The 13-piece athletic wear collection features apparel, slide shoes, and accessories embellished with a vibrant rainbow color scheme. Many of these pieces can be seen modeled by the 27-year-old star in her new outdoor photo shoot imagery.
“With rainbow designs and graphics inspired by love and unity, this vibrant gear was made to be worn with pride – and it reminds us that we’re always stronger together,” Puma shared on its website. “So no matter where you are or how you choose to celebrate this year, we’ll be right there with you.”
As part of this collection, you can expect to shop from an assortment of black and white logo tees, colorful printed graphic shirts, tank tops, sporty hoodies, a fanny pack, and trendy slides.
In support of Pride Month this June, Puma is donating 20 percent of proceeds from this collection to their campaign star’s newly-launched Cara Delevingne Foundation, which was created in partnership with the Giving Back Fund in order to support several LGBTQ charities and organizations close to the model’s heart.
The foundation named both The Trevor Project and mental health initiative MindOut as recipients, both of which do great work for youth in the community.
All of the items in this sporty summer collection range in price from $20 to $40, so you can show your support or quite literally wear your pride on your sleeve with affordable options.
The Puma Pride 2020 collection, “From Puma with Love,” is now available to shop on the Puma website. Future launches will debut on June 28.
— Sam Eggerling