Singer Camila Cabello is the latest star to lend her tresses to a L’Oreal Paris campaign – but the story just keeps getting more exciting. In fact, the singer’s debut commercial for the new Elvive Hair Collection will be premiering on television just in time for the 2018 Grammys this weekend.
“I joined the brand as a global spokeswoman this summer and couldn’t have been more thrilled. Their tagline ‘Because You’re Worth It’ has so much meaning to me. It’s so empowering and validating at the same time. A big part of what I try to do is encourage confidence and self-love to my fans, and I love that’s the L’Oréal Paris’ mission too,” the singer shared with People.
“We shot the Elvive Comeback campaign in December, and it was such a fun day being on-set with my L’Oréal Paris family and getting to work with Roman Coppola,” she shared. The theme of the campaign really resonated with me and I hope to inspire others by celebrating my story. I’m really excited to see the commercial this weekend [during the Grammys]!”
To see the debut Camila Cabello L’Oreal commercial, check out the video player below.
The new Elvive collection is all about bringing new life back to dry, tired hair. During these freezing winter months, we need all the hair-saving recommendations we can get. Luckily, Camila is quite the expert.
“Right now, I’m loving the Elvive Extraordinary Oil Treatment because you can use it in so many different ways, and it makes my hair feel super soft and silky,” she shared. “I like to put a little on before I blow dry my hair to help reduce flyaways and then use a touch after drying for added shine, especially when I’m going to be on stage. Because my hair goes through so much when traveling and performing, I also like using a hair mask once or twice a week. The Elvive Total Repair 5 Damage Erasing Balm is one of my favorites.”
We need to try out these treatments ourselves!— Scarlett Price