Makeup is personal. The beauty products you choose to use – and especially the ones you skip – say a lot about who you are and how you love to express yourself. Even though cosmetics can have different results for everyone, there were many products that stood out as runaway hits this year. Of course, we had to compile them in a year-end shopping guide! Below, take a look at 10 of the biggest product launches and best makeup of 2017.
1. Anastasia Beverly Hills Modern Renaissance Palette
It should surprise zero readers of this list to find Anastasia Beverly Hills‘ mega-popular Modern Renaissance Palette on this year’s best-of countdown. Celebrities, bloggers, YouTube beauty gurus and more have professed their love for this berry-toned shadow collection. It was also given CEW’s Prestige Sustainability Excellence Beauty Award on top of all that praise!
2. Fenty Beauty by Rihanna Foundation
You can’t talk about the best makeup of 2017 without mentioning this record-breaker. One of the biggest beauty launches of the year by far was Rihanna‘s new label, Fenty Beauty. Out of all the singer’s incredible products, the most buzzed-about (and shopped!) item was her revolutionary, industry-changing foundation. She launched with an impressive and awe-inspiring 40-shade range, which fueled its mega popularity.
3. Morphe Jaclyn Hill Eyeshadow Palette
Among Ulta Beauty’s best-selling beauty products of the year was Morphe‘s collaboration with YouTuber Jaclyn Hill. With an impressive 38-shade range and an affordable price tag, it’s no surprise that makeup mavens everywhere snapped up the makeup maven’s must-have collection.
4. Kylie Cosmetics Lip Kits
Have you ever wondered which of Kylie Jenner‘s impressive range of Kylie Cosmetics lip kits the best? Your individual shade preferences may vary, but Posie K is a universal winner. Not only is it one of the line’s continuously best-selling colors, but in 2017 it picked up the Allure Best of Beauty Award for best pink lipstick shade of the year.
5. Sonia Kashuk Instant Smoke Stick
What’s the best multi-purpose eyeshadow that money can buy you? This year, the CEW Beauty Awards named this double-sided Sonia Kashuk product the best eye product on the mass market. One side of the pen is an eyeliner point, while the other is a dreamy eyeshadow crayon. Talk about impressive!
6. NARS Velvet Matte Skin Tint
Speaking of the CEW Beauty Awards, many of the rest of the products on this list will be from their best-of recommendations. The organization tests thousands of the hottest cosmetics out there before deciding on the year’s victors. Which is why it’s extra impressive that this NARS Velvet Matte Skin Tint is this year’s winner for all prestige face products.
7. Urban Decay’s Newest Naked Palette
Is there anything more luxurious than a palette full of beautiful neutral eyeshadows, like Urban Decay‘s Naked Collection? This year, the brand’s latest “Ultimate Basics” palette is not only a CEW Beauty Awards favorite – but one of Sephora shoppers’ hottest picks! One-two punch!
8. NYX Lip Lingerie
What’s the best drugstore-priced liquid lipstick you can pick up? This year, NYX Lip Lingerie reigns supreme in more ways than one. It’s a CEW Beauty Award winner in the cutely-named Seal It With a Kiss category, a magazine editor’s “Best Makeup of 2017” dream pick, and (thanks to some holiday packaging wins!) one of the most gifted affordable beauty buys of the season.
9. Glossier Cloud Paint
One of the best ways to get obsessed with a makeup product before you ever even try it on is to see it keep popping up on your Instagram feed. Hello, is that you, old friend? Glossier‘s stunning products are simply made for social media virality, but they also deliver too. These “cloud paint” gel blushes deliver the softest barely-there glow that leave your skin looking radiant and refreshed. No wonder all the It Girls are snapping them up.
10. BH Cosmetics’ Carli Bybel Collaboration
BH Cosmetics wasn’t one of the most Googled beauty brands of the year for nothing. The affordable product range is to die for, and fans couldn’t get enough of their luxe collaboration with influencer and YouTuber Carli Bybel. If you catch it in stock, we highly recommend you pick up this shimmery, iridescent set and get your glow on in 2018.— Kristine Hope Kowalski