Benefit Hello Happy

Benefit Cosmetics Launches Hello Happy Foundation

There are a lot of foundations out there on the market – yet most of us are still always on the lookout for the magical formula that will combine the coverage we love with the wearability we crave. Benefit Cosmetics is also on a mission to boost the mood of their beauty shoppers with their latest makeup launch: the Benefit Hello Happy Soft Blur Foundation.

The campaign for the new natural-finish product is absolutely delightful, and the bottle designs feature little heart-eye cartoons that already have us falling in love.

Benefit Hello Happy

“This lightweight foundation evens out skin tone and blurs imperfections with soft-focus optical blurring spheres,” the brand shared on its website, describing the product as a light-medium coverage liquid foundation with SPF 15 PA+++. “With a natural-matte finish and light-to-medium coverage, it looks like skin and feels like nothing at all. Happy looks good on you!”

The only potential limitation we see with this product is that the brand has launched it with only 12 shades: 1 fair-cool, 2 light-warm, 3 light-neutral, 4 medium-neutral, 5 medium-cool, 6 medium-warm, 7 medium-tan-warm, 8 tan-warm, 9 deep-natural, 10 deep-warm, 11 dark-warm, and 12 dark-warm.

The company has addressed this, sharing on Instagram that the “super flexible and buildable formula stretches to reach a broad range of skin tones.” So the formula is definitely worth trying, even if your perfect shade typically falls between many makeup brands’ standard color chart options.

You can shop the brand new Benefit Hello Happy Soft Blur Foundation for $29 a bottle in select retail locations and on benefitcosmetics.com now.

To see the Benefit Hello Happy foundation in action and get helpful application tips, be sure to check out Benefit’s latest video below.

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All imagery via Benefit Cosmetics

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