There are a lot of foundations out there on the market – yet most of us are still always on the lookout for the magical formula that will combine the coverage we love with the wearability we crave. Benefit Cosmetics is also on a mission to boost the mood of their beauty shoppers with their latest makeup launch: the Benefit Hello Happy Soft Blur Foundation.
The campaign for the new natural-finish product is absolutely delightful, and the bottle designs feature little heart-eye cartoons that already have us falling in love.
“This lightweight foundation evens out skin tone and blurs imperfections with soft-focus optical blurring spheres,” the brand shared on its website, describing the product as a light-medium coverage liquid foundation with SPF 15 PA+++. “With a natural-matte finish and light-to-medium coverage, it looks like skin and feels like nothing at all. Happy looks good on you!”
Love your selfie! 🤳🏽 Put your happiest face forward in our NEW #hellohappy soft blur foundation — the weightless formula is flashback-free & leaves you looking flawless in a snap! 📷 ✨Available NOW in 12 easy-to-choose shades (3 light, 5 medium, 4 deep) online at @sephora @ultabeauty @macys @revolve @nordstrom @birchbox @hsn @belk & benefitcosmetics.com for just $29! #benefit
The only potential limitation we see with this product is that the brand has launched it with only 12 shades: 1 fair-cool, 2 light-warm, 3 light-neutral, 4 medium-neutral, 5 medium-cool, 6 medium-warm, 7 medium-tan-warm, 8 tan-warm, 9 deep-natural, 10 deep-warm, 11 dark-warm, and 12 dark-warm.
The company has addressed this, sharing on Instagram that the “super flexible and buildable formula stretches to reach a broad range of skin tones.” So the formula is definitely worth trying, even if your perfect shade typically falls between many makeup brands’ standard color chart options.
You can shop the brand new Benefit Hello Happy Soft Blur Foundation for $29 a bottle in select retail locations and on benefitcosmetics.com now.