In the history of celebrity fashion collaborations, we can’t think of one more appropriately named and timed than Bebe Rexha‘s new campaign with fashion brand Bebe. The 29-year-old singer/songwriter has teamed up with the clothing line to launch the Fall 2019 designs. Along with spotlighting red suits, sexy dresses, and bedazzled logo tees, this Bebe Rexha Bebe campaign also bears the message of losing and accepting yourself for who you are – a personal mantra the artist hopes to live by.
“It’s incredible to be part of this Bebe campaign, it’s not only about me loving the brand, but more importantly about me loving myself!” Rexha shared in a press statement. “I hope to inspire and empower women all over the world with this message of self-love, I believe it is super important.”
Of course, there’s a major touch of nostalgia for the artist when it comes to promoting a label she loved before she ever became famous.
“I grew up wearing Bebe, it was the coolest piece of fashion you could have, so to be able to mix fashion and my music is so fun,” the star added.
Joey Gabbay, the CEO of Bluestar Alliance and the manager of Bebe said that the pop star embodies the label all around.
“The Bebe brand has a passionate consumer following, one that loves the brand and all it has to offer,” Gabbay said in a statement. “Similarly, Bebe Rexha has passionate fans around the world that love her, her music and what she stands for. Beyond sharing a name, this was a natural partnership as Bebe is a longtime fan of the brand herself.”
Pieces from the Bebe Rexha Bebe campaign collection is now available to shop online, and you can expect to see the full ad campaign roll-out in September.
A special note for New York City-based fans of Bebe Rexha: the NY-born star is set to be making a personal appearance at Macy’s Herald Square on November 7 to promote this holiday-timed “Bebe Loves Bebe” launch. Make sure to stay tuned for more details so you don’t miss out on the festivities!— Kristine Hope Kowalski