What do you get when you bring together model Cara Delevingne, DJ and musician Martin Garrix, and singer/actor Li Yifeng? And then set them all loose in the desert with giant toys and oversized props? The bold and inspiring A|X Armani Exchange Spring 2018 campaign.
In a series of black and white and full-color images, these three celebrity models can be seen “interacting with giant branded props. Objects – such as a tire, a stamp and the silhouette of a heart – are magnified and distorted, as though through the lens of a camera taking a selfie.”
“Irony, freedom and a playful spirit create shots that transform the ordinary into something extraordinary, capturing the fresh, youthful spirit of the collection,” Armani Exchange shared in their campaign press release.
Not only is this creative campaign a ton of fun, it also showcases the hottest new jackets, logo tees, and jeans for men and women. (We’re over here shopping Cara’s entire head-to-toe looks, don’t mind us!)
You can shop the new womenswear and menswear pieces from the Armani Exchange Spring 2018 collection in stores and on the brand’s website now.