Is there anything more exciting for a devoted makeup maven than when a dazzling new eyeshadow palette is announced? Perhaps only when that product arrives at your doorstep, and you can officially start playing around with the new colors. Well, the latest launch to catch our fancy is the upcoming Anastasia Beverly Hills Norvina palette, a pretty 14-pan selection housed in a sleek purple case.
This palette is super close to the family brand’s heart, as it is named after Claudia Norvina Soare, ABH’s brand’s president and the daughter of founder Anastasia Soare. Since it’s so personal, the creators admit these colors and formulas are extra special.
“I’m nervous because it has my name on it. Usually, I’m not nervous because this is my job; this is what I do. But because my name is on it, it’s definitely giving me some emotions that I’m not used to,” the palette’s namesake told E! Online. “It’s a compilation of colors that I absolutely love and would use.”
The beauty guru also described the Anastasia Beverly Hills Norvina palette in great detail in an Instagram post where she’s showing off the product poolside.
“The palette has 7 mattes and 7 shimmers which is a first for ABH, we generally do less shimmers,” she shared about the new set, dropping fabulous shade names like “Rose Gold,” “Dreamer,” “Drama,” and “Volatile.” “I need shimmer in my life because of my big lids, but I also use shimmer along my lash line.”
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Repost from @norvina #ABHxNorvina I took the palette with me on vacation naturally, she goes everywhere 🙂 The over the pool pic was too tempting to pass up 😍 I was curious what people will say about the palette. I did not expect the overwhelming response this palette got, in a daze still. I was so shook today I literally went to the office lmaoo, its my comfort zone. I got so flustered I just went on auto pilot came into work and Ive been testing products all day 😂😂 The palette has 7 mattes and 7 shimmers which is a first for ABH, we generally do less shimmers. I need shimmer in my life because of my big lids, but I also use shimmer along my lash line. All about the grungy slept in look, without ever sleeping in my makeup actually, that would be bad. The key to this palette is the shimmers and accompanying mattes, personally I love cool tones but I do love a deep blue tone berry and a shade like Eccentric which is really unique, its a dark squash, or really yellow brick color. This helps me create so much dimension & contrast which gives my eyes the intensity I like. I choose intensity in my makeup, but at the same time I balance with whimsical colors. I love the fantasy of color that allows me to look like Im walking in a Disney parade no matter how bold my eye makeup is. The palette is wearable by many which is what is truly important. N O R V I N A has 3 purples. Soul which is a matte deep periwinkle, Celestial which is a combination of pearls all resulting in this cool tone violet, and last Drama which is my smolder shade. Drama is a deep aubergine or deep violet shimmer (will pick up warmth or coolness depending on skin tone) with a black base. Purple is my absolute favorite color, but I love purple shadow to a limit personally. In order to really commit I need variety. There are two cool tone pinks that I die for, Love which is matte and Wild Child which needs to be swatched as this duo-chrome shadow has so many dimensional pearls it will pick up different tones in the light its so pretty. CAPTION TOO LONG 😂CONTINUED IN COMMENTS
The brand also shared some eyeshadow swatches on a variety of skin tones, so we can at least get an advance look at how these vibrant, pigmented, and shimmering shades may perform before we shop them.
The Anastasia Beverly Hills Norvina palette will launch on the brand’s website first starting on July 17.
After this big debut, the product will become available at retailers like Ulta, Sephora, Macy’s, Dillard’s, Nordstrom, JC Penney, and more in the following days into August. Check out the brand’s Instagram post below for full details on when the shadow set will be hitting stores near you.
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💜 N O R V I N A 💜 Palette . #ABHxNorvina . . #Norvina . . 7/17 – ABH.com launches Norvina 7/29 – Ulta.com launches Norvina online @ultabeauty & 8/5 in stores 8/7 – retail launches online – @sephora @macys @dillards @nordstrom #SephoraInJCP 8/17 – Norvina Palette launches in all US retail stores. This includes @sephora @macys @dillards @nordstrom – ULTA launching earlier in 8/5 in store. This in store date includes Sephora Canada 8/8 – international retail launches online #anastasiabeverlyhills