AllSaints Fragrances

AllSaints Debuts First-Ever Fragrance Trio

You may know the AllSaints brand best for their edgy street style-approved apparel and crave-worthy accessories. Now, the British designer label has partnered with Revlon to debut a trio of unisex AllSaints fragrances: Sunset Riot, Incense City, and Metal Wave.

“Our brand new fragrances are designed to evoke the senses, bringing a palette of perfumes that fuse contradicting scents for a distinctive new way to express yourself,” the label explained about the launch on their website.

This marks the first time that the fashion brand has ventured into the fragrance space, but these scents are apparently only the beginning of some exciting expansions to come.

“We are extending our activity beyond ready-to-wear and it made sense for us to explore the fragrance world,” AllSaints Creative Director Wil Beedle said, via WWD.

As for the scents themselves? They sound pretty marvelous.

AllSaints Fragrances

AllSaints describes Incense City as a “provocative, hedonistic, oriental,” blend.

“Part of our new unisex fragrance collection, Incense City is blended from the key note of cypress, offering a calming, fresh scent contrasted by the woody musk of cedarwood,” the brand explained. “Incense forms the base note, offering a lightly peppered and smoky fragrance for a unique and long-lasting signature.”

AllSaints Fragrances

Next up is Sunset Riot, which the brand calls an “addictive, explosive amber.”

“The key note is pink pepper, offering a tingling floral and rose scent,” AllSaints described the woody floral fragrance. “Orange flower’s citrus kick gives a lightly punchy and fresh edge, whilst base notes of cedarwood complete the perfume with a richly warm and earthy finish that balances the coolness of orange flower.”

AllSaints Fragrances

To round out the trio, AllSaints Fragrances is introducing Metal Wave, an “unexpected, layered musk.”

“The key note is crisp and fresh juniper berry, contrasting with the dry and woody base layer of papyrus wood,” the brand explained. “Magnolia fuses the two together with it’s sweet, citrus-honey scent, adding a tinge of sweetness.”

They all sound positively heavenly.

The label partnered with Revlon on this in order to reach a wider global audience, and we’re sure that beauty shoppers around the globe will be impressed by these three scents.

“It was immediately clear that not only does Revlon have an impeccable expertise, it also has an intuitive understanding of our brand,” Beedle said. “The Revlon team were hugely supportive and allowed us to achieve what we wanted without compromising our vision.”

Each of the three new AllSaints fragrances retail for $79 per 100 ml bottle, and can now be shopped online and in stores across the United States, Canada, and the United Kingdom.

More new fragrance launches.
More beauty collections to check out this season.
All images via AllSaints Fragrances

28

More from Richard