Alice Olivia AO.LA.

Alice + Olivia Launches Denim Brand AO.LA.

If you love Alice + Olivia’s denim designs, you are going to be thrilled with the brand’s latest launch. The label has just debuted a sister line called AO.LA. which is dedicated to Los Angeles-inspired jeans and t-shirt outfits.

“I’ve always designed with the goal of dressing a woman for all aspects of her life,” designer Stacey Bendet shared about this new venture. “AO.LA. began as a concept, my sort of West Coast alter ego, the casual weekend cool, the dressed up jean. The inspiration image for the collection was a picture of my mom in her wedding gown with a pair of big bell bottom jeans underneath. It resonated with me.”

“Jeans are so much a part of a woman’s life, her memories, her life stories..and that’s what I set out to do with AO.LA., create jeans that make a woman feel empowered and good, jeans that tell a story,” she added.

The current collection includes everyday skinny jeans, 1970s-inspired flare leg styles, and trendy cropped boot cuts.We particularly love the distressed and intricately painted styles!

In addition to the core denim pieces, AO.LA. has also launched vintage-look band tees (think David Bowie and The Beatles) and silk kimonos intended to dress up your favorite casual looks.

The AO.LA. designs are now available online, in Alice + Olivia stores, and at select Bergdorf Goodman and Neiman Marcus locations. The denim offerings range from $198 to $295 in price, while additional tees, leather goods, and kimonos sell for $135 to $1,095. As an added bonus, ten percent of proceeds from sales of the line’s “Good” collection will be donated to the Good + Foundation, an organization working to break the cycle of family poverty.

Check out the gallery below to see a sneak peek at Alice + Olivia’s AO.LA. line.

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