Adwoa Aboah Marc Jacobs

Adwoa Aboah Is the Face of Marc Jacobs’ New Foundation Range

British model and fast-rising It Girl Adwoa Aboah was just named the face of Marc Jacobs Beauty‘s brand new foundation product range: The Shameless Youthful-Look 24-Hour Longwear Foundation with SPF 25.

This is the brand’s “new medium buildable foundation with first-ever flashback-free SPF and exceptional hydration,” Marc Jacobs announced. “Available in a broad range of 29 shades for all skin tones, Shameless blends seamlessly without settling thanks to its patented infinity milling process.”

Adwoah Aboah Marc JacobsImage Source: Marc Jacobs

This is Adwoa’s second campaign for Marc Jacobs Beauty, after her fall photos modeling Le Marc Liquid Lip Crayon were a huge success. In November 2017, when she was announced as the new face of the makeup brand, she raved about working with the designer.

“Marc gave me my first fashion show in New York City,” she shared in a press release. “It was a dream come true and from that point on, he has been one of my biggest supporters. I am so excited to be the new face of Marc Jacobs Beauty, and to have been able to work alongside Marc once again is truly inspirational. His attention to detail is like no other and you see his vision instantly come to life.”

Adwoah Aboah Marc JacobsImage Source: Marc Jacobs

So what’s so special about this Shameless foundation, then?

Not only is the 29-shade debut pretty impressive, but its unique SPF formulation means you can stay sun-safe without getting ashy spots or distorted color like other blends.

“The oil-free, 24-hour longwear formula is self-setting, which means you get a fresh, natural finish that lasts all day,” the brand explained. “A first-to-market, encapsulated SPF provides broad spectrum sun protection for a weightless-feeling, flashback-free SPF that never appears chalky on camera or ashy on any skin tone. snow mushroom and blue daisy extract beautify from the inside out to help give skin a hydrated, plumped and more (you)thful look.”

This Marc Jacobs Shameless foundation will be available online, in Marc Jacobs stores globally, and in Sephora starting in February. Each bottle is set to sell for $49.

To view the new Adwoa Aboah Marc Jacobs foundation campaign video, press play below.

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