Star runway model, activist, and Gurls Talk community organization founder Adwoa Aboah has officially blended her women’s health advocacy with her love for great style. And in the most epic of ways, too! The star has just developed the new Gurls Talk x Revlon makeup collection, which is composed of lipstick, eyeshadow, lip gloss, and nail polish with a special backstory. Each fun and wearable piece in the cosmetics range encourages body positivity and mental health awareness.
The products, exclusively available now through e-retailer ASOS, come in themed colorful kits with empowering names like It’s Okay To Feel, Dare To Love Yourself, and Celebrate Every Piece Of Yourself. Each affordably-priced pack puts the spotlight on a different health or social issue that Gurls Talk frequently promotes, inspiring young women everywhere to put their issues first.
“Words would be meaningless. A campaign with a real message, an authentic collaboration for all women of all races and ages whether you wear make up or not,” Aboah posted on her social media when launching the campaign films. “The #revlonxgurlstalk collection strikes real life bold conversations on mental health, female health and body positivity.”
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Words would be meaningless. A campaign with a real message, an authentic collaboration for all women of all races and ages whether you wear make up or not. The #revlonxgurlstalk collection strikes real life bold conversations on mental health, female health and body positivity. Keep a look out for more lovely films by @christelle_studio with our magnificent advocates for all 3 themes @scarcurtis @tashajanebishop and Mofe Sey @sey.mx and buy the product now at Revlon.com . Thank you to everyone who made this possible, thank you @revlon for trusting me and giving me creative control to create such a beautiful project together.
Gurls Talk didn’t want this collab to be just another makeup collection.
“We really wanted it to be colorful and playful and really young, mirroring the Gurls Talk community,” Aboah told Bustle about the launch. “I wanted to make the makeup line accessible to anyone, whether you know how to put on makeup or whether you don’t, and that’s where I’m coming from in my makeup experience.”
Over the years, the model has gotten to know her own personal style so much through experimenting with her makeup looks – and that’s what she wants to encourage others to do with these bright and easy-to-use pieces.
“I tested and tried on, I suppose, different personalities through makeup,” she said. “I was able through makeup to find out who I was, and that was by making mistakes and copying people who I really admired, and going to an event and wearing too much eyeliner. There was a point in my life where I kind of used makeup so I could stand alone and be unique in a certain way.”
Click through the gallery below to view photos of the Gurls Talk x Revlon collection.
You can shop the full Gurls Talk x Revlon collection exclusively at ASOS.
— Kristine Hope Kowalski